How to Determine if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. That site must be well written, particularly if you're hoping it will generate an income. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Evidently, however, not every copywriter is as effective as the next one. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. These are a couple of ways to help you tell them apart.
Does the writer have his or her own web site? Any copywriter who is itnerested to compose web copy must have a site that features their biography, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own site, how will they help you put up yours? Look at the copy on their website too. If it is riddled with mistakes this is a terrible sign.
Do you respond favorably while you are reading the copy on the copywriter's website? This involves more than merely noticing grammar and syntax errors. Does the copy cause you to have any type of emotional reaction? Does it move you to like the copywriter? Does it make you feel like you wish to discover more about the writer and keep reading? Does the web site copy make you feel like you need to hire the writer immediately? Does the copy make you feel like you must click away? Does it make you upset? These are all important reactions and you must heed to them.
Do a bit more background search on the copywriter. Seek reviews for the copywriter on unbiased websites and online discussion boards. It is apt that the only my blog reviews on the copywriter's site are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews deserve special attention. You should also ask the writer for a couple of references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
There area number of ways to find out whether or not a copywriter should be hired. You must do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.